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HOW TO USE BLOG MARKETING STRATEGIES PLAN
What is a marketing strategy plan and why marketing strategies are essential? These two questions are the pillar if you want to get results. So don’t ignore it!
Have you tried growing your blog content without any type of marketing strategy? Well, instead of waiting to see, you can try different types of top marketing strategies plan to see which ones work.
But first, this post is not a textbook strategy on how to create a marketing plan, but a practical guide that takes you through on how to put your marketing plan into action.
THE BEST BLOG MARKETING TACTICS
The first step towards blogging is to write an epic, in-depth blog post. But, hitting that publish button is not enough to do your content marketing objectives. Your work is halfway done. The next step after that is to work on doing some organic and paid blog promotions.
Promoting your blog post is essential, if not more important, than creating and posting the content.
If people do not see your well-written blog, then you will not achieve the purpose for which you have written it. Readers cannot find your blog if you don’t engage in some tactful promotions.
Here are some ways that you can use to drive visitors to read your blog post and take action on your blog.
7 MARKETING STRATEGIES PLAN TO USE AND GET RESULTS
Are you ready to find out exactly how to blog and increase your online sales strategy? Use this guide and start right away!
MARKETING STRATEGIES PLAN 1 -Know where your audience hang out
The first strategy is to know your target audience and where they hang out. For example, Pinterest is one of my targets. You can check out this e-book and learn how to drive traffic to your blog using Pinterest.
Click Here To Get my E-Book on How To Use Pinterest- Driving Traffic To Blog
Next, ask yourself these questions:
- How to build a brand voice that my target audience trust?
- Where does my target audience spend the most time?
- How does my target audience search for information?
- What outlet can I use to meet my target audience?
MARKETING STRATEGIES PLAN 2 – Use of Strong Email Marketing Campaign
One of the most effective ways of getting people to read your blog is through email marketing. To ensure readers find their way to your website using email marketing. So you should add a strong call-to-action in the email newsletter containing your published blog.
Sending out your blog newsletter to get a high conversion click-through rate to your website, you need to ensure that the body of the email is formatted. The format is the teaser texts from the blog content, clickable call-to-action, high quality, and engaging photo or video, and any other form of media that will allow you to have interaction with your potential readers’ off-the-page methods.
The next question is, how do you get people to send them your new blog posts? You can do this through list-building. Always focus on encouraging your readers to sign up for your email newsletter to receive updates about new blogs. Once you have some emails in your list, you can start sending them regular email updates to notify them each time you create a new blog post. Ensure to submit quality content so your readers will be eager to open your emails.
MARKETING STRATEGIES PLAN 3 – Leverage Social Media Marketing
Social media accounts for an average of 60-68% of blog traffic for all niches. Paid and organic social media promotions can be used to drive traffic to your blog post. Social media users browse through their newsfeed and use hashtags or keywords to discover blog posts that will interest them.
Need to use relevant hashtags when posting your blog content on social media. Also, you will have to choose how it looks to show up for your target market.
- Sharing your life
- Joining groups
- Creating a website/blog
- Partnering with others for referral
That a few as well as using the paid social media promotion option, you can use specific hyper-targeting keywords to filter your ads and show them to a particular target audience that is likely to engage with your content.
There is three blog marketing lifecycle, and social media is the natural extension of this cycle:
- Blog Writing
- Blog publishing
- Blog promotion.
The important thing is to share to your social media pages, the types of blog posts that your specific audiences will comment on, like, and share.
MARKETING STRATEGIES PLAN 4 – Use On-Page SEO Best Practices
Organic search accounts for about 51 percent of website traffic, and the only way to leverage the organic traffic is to have your blog appear on the search engine results pages. Additionally, organic search accounts for about 40 percent of marketing revenue.
It only means that you have to optimize your blog to rank on the search engine pages. Engage in proper keyword research to determine what keywords are at the top of people’s search terms and target those keywords in your content.
Each page on your blog should target one unique primary keyword besides other on-page best practices to optimize the page for the given search term.
MARKETING STRATEGIES PLAN 5 – Engage in Guest Blogging
Another way to take advantage of established blogs to promote your blog is through the use of guest-posting. This method involves posting as a guest on other blogs.
It may not look intuitive enough, but you can promote your blog by writing and publishing posts on other relevant websites.
When you do this, you are tapping into their existing audience. And, you can build relationships with new readers and get traffic back to your blog. Ensure to add links to your blog in either the article content or your author bio so your readers can click through to get to your blog page.
MARKETING STRATEGIES PLAN 6 – Influencer Strategy
Next on our list to get your blog page the much-needed traffic to gain enough readers is through the use of online influencer marketing.
The influencers could be other blogs, writers, and high-profile social media personalities who have already established loyal followers. These channels have readers and followers who are engaged with their content.
One of the influencer marketing strategies is to invite an influencer to post on your blog. When influencer writers or bloggers write a post on your blog and share it with their audience, your blog will gain from the traffic coming from their audience, which introduces them to your content.
You could also negotiate with social media influencers to promote your blog on their social networks by sharing your content, which could translate to a lot of traffic to your blog.
MARKETING STRATEGIES PLAN 7 – Books about marketing
The last on the list is books. Knowledge is powerful! So it was essentials to give you some books recommendation to learn more about marketing strategies.
Here are a few to check out:
- Digital Marketing Strategy: An Integrated Approach to Online Marketing
- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
CONCLUSION
To build a successful business, you simply need to know what to do. So are you going to improve your business? Which marketing strategies plan is reliable for business growth? And if you want to stop doing random blog posts, send us an email (kmslifestyle@outlook.com) for a free blog consultation.
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