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THE PERFECT WAYS TO WRITE A BLOG POST
How to write a blog post is one of the most popular topics as blogging is still one of the best ways to achieve your internet marketing goals. Writing blog posts means adding fresh content to your website. This content is something that search engines use to improve your site ranking.
So the truth is, everyone writes, but not everyone writes an engaging, outstanding blog post. How do you make your post easy for both search engines and your audience to read? Here are some key takeaways to write a blog post.
First thing first, you need a basic structure that will help you follow when you write a blog post.
THE PERFECT STRUCTURE TO WRITE BLOG POST
If you want to get access to a free detailed PDF click here. This checklist is a must to write a blog post effectively.
STEPS TO WRITE A BLOG POST
Create an irresistible headline.
The main thing that attracts the attention of readers first is the title of your blog. humans are shallow. As such, judge the content of a blog by its headline, like judging a book by its cover.
Keep your headline clear, catchy and exciting.
Your headline is like the roadmap. It’s the navigation system that lets people know which roads to follow and which to avoid. After all, your blog post is to reach an intended destination (purpose for reading the blog).
So, ensure to capture the attention of the readers with a catchy headline.
Additional tips to write a blog post headline:
- Use odds numbers in your headline. Research has shown content with number generates higher share and engagement.
- The unique rationale to increase opening (tips, ideas, best, secrets ways or facts). Here is an example: “3 Tips to Write a Perfect Blog Headline.”Be specific in your call to action; the more precise, the more influential you will be.
- Make your headline useful. By that, I mean, informative, valuable, beneficial, practical, and so on.
- Make use of your adjectives (incredible, absolute, essential, free, fun and so on)
- Also, call out your reader – use a word like “YOU.”
- Exhausted and don’t have time? Use Coschedule or Quicksprout to help you generate the formula.
FORMAT YOUR BLOG POST INTO HEADINGS
You want to make your blog as legible as possible. It is thus essential that you render the following:
- headings,
- subheadings using the H1 – H5 options
- short paragraph
Most readers skim through your content first before deciding to read or not to read. It is thus recommended that you make it super easy for their eyes to scan through.
Having a long paragraph of sentences can be overwhelming for some users to read. Breaking the paragraphs into bits provides a clear and concise reading experience.
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MAKE USE OF BULLET POINTS
As noted earlier, blog readers have a short attention span and would want to skim through the blog before reading it to determine if it’s something that they want to read. With this in mind, you need to highlight the vital information when you write a blog post using bullet points.
Bullet points serve as a mini-headlines, and are easy to skim through, but should not be cluttered. For example: writing a full sentence in a bullet point. They should be written symmetrically, 1-2 two lines each.
The purpose of bullet points is to let people access the information your blog is trying to pass across to them within the shortest time frame. Also, bullets and numbered create white space.
RELATED POST: HOW TO CREATE THE BEST ON-PAGE SEO CHECKER FOR YOUR BLOG
ADD A CLEAR CALL-TO-ACTION (CTA)
Before starting to write your blog post, have a purpose. That purpose is the primary call-to-action that will be written at the end of the blog post.
It could be requesting your readers to share your blog post, drop a comment in the comment box, or make a sale on your website. Ensure you state the action that you want them to take.
People will share your content or buy your product if they find it interesting. But all the same, you have to ask, as that is needed to elicit the action in them.
USE SHARING AND SUBSCRIBER OPTIONS
Every post you should aim to add value to your visitors. Don’t leave them hanging. Therefore, create download (PDF), sale, signup and more in your blog post.
- Is SEO stressing you? Get this SEO CHECKLIST and improve your blog post.
OPTIMIZE YOUR BLOG FOR SEARCH ENGINES Optimize (SEO)
It is a tricky situation having to settle between SEO optimization and providing the best user experience for your blog. But both can be achieved optimally.
I have written the best on-page SEO Checker that you need to follow to ensure that while giving your audience the best readership experience, you do not ignore SEO completely.
But SEO, you should focus on the following steps to write a blog post:
- Title
- Heading
- SEO Meta Description
- Subheadings
- Keywords
- Images
- ALT tags
- Keywords in URL
- Inbound and Outbound links
- Post length 600-1000 words
Don’t forget to get your hands on this SEO Checklist.
SOME PRACTICAL TIPS TO NOTE
Choose the Images – Appearance sells! That is the truth. So hire a professional photographer. And use the photos to break up the text. Especially for a long blog post.
- Add screenshots – it adds strength to the post, an app like Awesome Screenshot.
- ALT tag! Great way to utilize SEO.
- Use a human face. It’s your blog, so let your readers feel and get to know you. Maybe you don’t have the money for a photographer, use stock images. There are tools like Pablo, Canva, and so on.
In the end, the images in your blog tell a story, so let it introduce the story the right way.
Font size – Research shows that font size is essential in reading comprehension. Hence, make your content easier to read.
Here is the random font-size: 12-16 pixels and the best Google fonts for blogging are:
- Roboto
- Merriweather
- Lora
- Open Sans
- Oswald
- Playfair Display
Solve the problem – The best practice is to write a blog post to help your readers. Therefore, don’t say a solution; instead, tell them what. Don’t say to your readers how you feel but tell them why you feel it.
RELATED POST: 10 BIG MISTAKES BLOGGER NEED TO AVOID
WHAT BOOKS YOU NEED TO WRITE BETTER BLOG POSTS
Now you have the structure let’s take about your unique writing style. When writing any topic, think of the reader and what message you want to convey. So, I cluster the main points and outline my post. This allows me to expand on my headline and sub-headlines.
My final step is to edit, edit more edit and proofread. If writing is not your strong point, buy this book, which will help the blunders in your writing.
LIST OF BOOKS
CONCLUSION
When it comes to writing content for your readers and search engines, it can be nerve-wracking. But you have to find your writing style to achieve the effect on the reader you desire.
Remember your aim is to write a blog post to add valuable content, you need to practice and practice before it gets easier. And now, you have the resources on how to write a blog. I’m sure these tips will improve your blog traffic and readers.
- Also a blogger it’s essential to have a daily blog planner. So what do you need is here.
Before you leave, which part of how to write for a blog do you struggle with most? Leave it in the comment or send me an email so that I can help you in my next post.
Also, get additional freebies here to help you blog like a pro.
Related Post: 7 Of The Best Blogger Review Before You Start Your Blog
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