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How to write a blog post is one of the most popular topics in blogging. The best ways to achieve your internet marketing goals. Writing blog posts means adding fresh content to your website. This content helps search engines improve your site’s ranking.
So the truth is, everyone writes, but not everyone writes an engaging, outstanding blog post. How do you make your post easy for both search engines and your audience to read? Here are some key takeaways to write a blog post.
First things first, you need a basic structure that will help you follow when you write a blog post.
STEPS TO WRITE A BLOG POST
Create an irresistible headline.
The first thing that attracts readers’ attention is your blog’s title. Humans are shallow. As such, judge the content of a blog by its headline, like judging a book by its cover.
Keep your headline clear, catchy and exciting.
Your headline is like the roadmap. It’s the navigation system that lets people know which roads to follow and which to avoid. After all, your blog post is intended to reach a specific destination (the purpose for reading the blog).
So, make sure you capture readers’ attention with a catchy headline.
Extra tips to write a blog post headline:
- Use odds numbers in your headline. Research has shown that content with numbers generates higher shares and engagement.
- The unique rationale to increase opening (tips, ideas, best, secret ways or facts). Here is an example: “3 Tips to Write a Perfect Blog Headline.”Be specific in your call to action; the more precise you are, the more influential you will be.
- Make your headline useful. By that, I mean informative, valuable, beneficial, practical, and so on.
- Make use of your adjectives (incredible, absolute, essential, free, fun and so on)
- Also, call out your reader – use a word like “YOU.”
- Exhausted and don’t have time? Use Coschedule or Quicksprout to help you generate the formula.
FORMAT YOUR BLOG POST INTO HEADINGS
You want to make your blog as legible as possible. It is thus essential that you show the following:
- headings,
- subheadings using the H1 – H5 options
- short paragraph
Most readers skim your content before deciding whether to read. It is thus recommended that you make it super easy for their eyes to scan through.
Having a long paragraph of sentences can be overwhelming for some users to read. Breaking paragraphs into smaller sections provides a clear, concise reading experience.
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MAKE USE OF BULLET POINTS
As noted earlier, blog readers have a short attention span. You would want to skim through the blog. Before reading it, decide if it’s something they want to read. With this in mind, highlight the vital information in your blog post using bullet points.
Bullet points serve as mini-headlines and are easy to skim through, but should not be cluttered. For example: writing a full sentence in a bullet point. They should be written symmetrically, 1-2 lines each.
Bullet points allow people to access information quickly. They help convey the message your blog is trying to pass across in the shortest time frame. Also, bullets and numbers create white space.
RELATED POST: HOW TO CREATE THE BEST ON-PAGE SEO CHECKER FOR YOUR BLOG
ADD A CLEAR CALL-TO-ACTION (CTA)
Before starting to write your blog post, have a purpose. That purpose is the primary call to action that will be written at the end of the blog post.
It is requesting your readers to share your blog post. They might also drop a comment in the comment box. Alternatively, they make a sale on your website. Make sure you state the action that you want them to take.
People will share your content or buy your product if they find it interesting. But all the same, you have to ask, as that is needed to elicit the action in them.
USE SHARING AND SUBSCRIBER OPTIONS
In every post, you should aim to add value to your visitors. Don’t leave them hanging. So, create a download (PDF), a sale, a signup, and more in your blog post.
- Is SEO stressing you? Get this SEO CHECKLIST and improve your blog post.
OPTIMIZE YOUR BLOG FOR SEARCH ENGINES Optimize (SEO)
Balancing SEO optimization with providing the best user experience for your blog is tricky. But both can be achieved optimally.
I have written the best on-page SEO Checker. You need to follow it to ensure your audience has the best possible reader experience. At the same time, do not ignore SEO completely.
But SEO, you should focus on the next steps to write a blog post:
- Title
- Heading
- SEO Meta Description
- Subheadings
- Keywords
- Images
- ALT tags
- Keywords in URL
- Inbound and Outbound links
- Post length 600-1000 words
Don’t forget to get your hands on this SEO Checklist.
SOME PRACTICAL TIPS TO NOTE
Choose the Images – Appearance sells! That is the truth. So hire a professional photographer. And use the photos to break up the text. Especially for a long blog post.
- Add screenshots – it adds strength to the post, an app like Awesome Screenshot.
- ALT tag! Great way to utilize SEO.
- Use a human face. It’s your blog, so let your readers feel and get to know you. Maybe you don’t have the money for a photographer, so use stock images. There are tools like Pablo, Canva, and so on.
In the end, the images in your blog tell a story, so let it introduce the story the right way.
Font size – Research shows that font size is essential in reading comprehension. Hence, make your content easier to read.
Here is the random font-size: 12-16 pixels and the best Google fonts for blogging are:
- Roboto
- Merriweather
- Lora
- Open Sans
- Oswald
- Playfair Display
Solve the problem – The best practice is to write a blog post to help your readers. So, don’t say a solution; instead, tell them what. Don’t tell your readers how you feel; tell them why you feel it.
RELATED POST: 10 BIG MISTAKES BLOGGERS NEED TO AVOID
BOOKS TO WRITE BETTER BLOG POSTS
Now you have the structure, let’s talk about your unique writing style. When writing any topic, think of the reader and what message you want to convey. So, I cluster the main points and outline my post. This allows me to expand on my headline and sub-headlines.
My final step is to edit, edit more, and proofread. If writing is not your strong suit, buy this book, which will help you avoid blunders in your writing.
LIST OF BOOKS
CONCLUSION
When it comes to writing content for your readers and search engines, it can be nerve-wracking. But you have to find your writing style to achieve the effect on the reader you want.
Remember, your aim is to write a blog post to add valuable content. You need to practice repeatedly before it gets easier. And now, you have the resources on how to write a blog. I’m sure these tips will improve your blog traffic and readers.
- Also a blogger it’s essential to have a daily blog planner. So what you need is here.
Before you leave, which part of how to write for a blog do you struggle with most? Leave it in the comments or email me so I can help you in my next post.
Also, get extra freebies here to help you blog like a pro.
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