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It’s apt that we use social media to promote our blog because it’s the most suitable platform for your blog. If you’re reading this post, I guess you are curious about using Pinterest for Business and making money.
As a blogger, my focus is on driving traffic to my website and making money. And this should be your focus too. While you are free to explore new trends on more social media platforms, you have to realize which is essential because it can get overwhelming to decide which platforms you need to invest your time.
Despite this, in this post, I will guide you on using Pinterest for business to drive traffic to your blog and make money.
WHAT IS PINTEREST TO INSTAGRAM FOR BLOGGERS?
When it comes to Pinterest to Instagram, it’s a platform where one of your pins is likely to spread 100 times more than your average Instagram post. Each time you pin a post, it can drive at least 100+ page visits and page views. So, as you can see, Pinterest is a much-needed social media platform to drive traffic to your blog.
Below are methods that have proven effective for driving traffic to your blog on Pinterest.
Here are a few good related posts:
How To Create The Perfect Blog Post
10 Common Mistakes Bloggers Need To Avoid
I get this a lot. And I understand why you would not want to make money. Pinterest has an average of 300 million active users from a variety of demographics. A large number of these are women, which is because of the niches. You’d be surprised at how your traffic will grow once you choose a niche for your blog, as this will boost your business’s success.
Speaking of success, keep in mind that this post will not give you overnight success on Pinterest, as you have to put in one-on-one effort to get the results. You can pin one post on Pinterest, leave it and expect to get traffic or make money.
When I first started with Pinterest, I was under 7K in traffic, but let me blow your mind with my traffic stats. So, one day of pinning on Pinterest increased my traffic by 1,000 page views. And believe me, that’s pinning 10-20 posts. If you want to get this traffic and make revenue, let me help you discover your audience.
But go to this page and schedule a one-on-one coaching session. This scheduling will allow you to ask questions and sell better on Pinterest with:
- A Pinterest business account
- Pinterest and Etsy
- Affiliate Marketing
10 STEPS TO SET UP YOUR PINTEREST ACCOUNT
STEP 1. Your Profile
SEO is important for driving organic traffic to your website.
Everything I implement started with SEO. So, if you want to grow and
optimize your online search results, begin with SEO. Before you start, be sure to set the following checklist features:
- 1. Profile Name
- 2. About You
- 3. Photo
- 4. Enable “Rich Pins
- 5. Board Name
- 6. Board description
- 7. Board organization
- 8. Title
- 9. Pin description
- 10. Pin Image
STEP 2. Following the most relevant people in your niche.
This strategy is essential for gaining the maximum number of Pinterest followers to benefit your blog. It will not only help optimize your feed but also ensure you see more of the content you want. It also allows Pinterest (as a search engine) to know your niche.
The ratio of the followers and following is usually 2:1. That means that if you follow 3000 people, it is expected that 1500 will follow you back. That is key to helping you gain followers faster on Pinterest.
Now, this brings me to ask you to get my BLOG’S WEEKLY CHECKLIST and understand how to truly plan your blog content if you need motivation.
STEP 3. Pinterest for business and Tailwind.
It could be time-consuming to sit and pin 15 times a day. Thus, there is a need to automate this process using the Tailwind tool.
There are many more ways Tailwind can help make your Pinterest experience easier and more efficient.
One of them involves joining tribes with the highest number of members: You must join the most famous tribes using Tailwind. Search for the category closest to you and join. For example, under ‘education and marketing,” you will find bloggers.
If you want a video, click this YouTube video.
It is important to note that Tailwind offers free usage up to 5 times before you are asked to upgrade. It is pertinent that you join only groups with large numbers.
Optimize your pinning time based on the statistics of your maximum audience interaction. When you notice that 70% of your blog traffic from Pinterest comes from a particular region, say Europe, you should shift your pinning time to match that time zone, rather than pinning at random.
Check the pins that get re-pinned the most and optimize them. That said, you can choose to auto-reschedule your most re-pinned posts to get the best out of them. Also, it will guide you in creating future pins and content ideas.
Despite this, Tailwind only enables you to pin 100 pins. If you need to pin more than 100 pins, you can upgrade to their premium plan.
THIS IS WHAT YOU NEED WHEN SEARCHING KEYWORDS – The Ultimate SEO Checklist For Your Blog
STEP 4. Join the Pinterest for business group board.
Using Pinterest for business group boards is crucial in generating more blog traffic. A popular group board is like a community board where other Pinterest users pin their posts. Since they are trendy, you gain more exposure by partaking in them. Group boards can help grow your follower base tremendously.
If you are consistently pinning to a group board, everybody who follows the board will be able to see your pins and might want to check out your pinboard. Now, how do you find the right group board to follow? There are tools like PinGroupie that help you find group boards easily. Search using the keyword “blogging,” for example.
STEP 5. Start and grow your own Pinterest board.
You may not be lucky enough to get accepted into the large group boards. Moreover, it could be time-consuming to message these board owners to gain access to their group. So, instead of being a follower, why not be a leader? You can create and grow your board by inviting others to join your group and pin to it.
Read more about blogging – 4 Easy Questions New Blogger Need To Ask Themselves
STEP 6. Create Pinterest for business Ads Campaigns.
Pinterest ads also drive very high engagement and conversion rates. This is one of the platforms people don’t consider for social media ads, but I can assure you that Pinterest ads deliver a high return at a lower cost than other platforms.
Now, if you want to market your blog or small business, this post is helpful.
How to Market Your Blog Effectively on Social Media
STEP 7 – Where to find Pinterest ideas for your blog post
The secret to finding topics: search in the Pinterest toolbar, type in a topic (“blogging tips,” as seen below), and all related suggestions will show that it is perfect for creating a blog post. These are SEO Keywords for Pinterest.
STEP 8 – BONUS TIPS
- Never delete your boards or pins. You will lose followers, monthly viewers, website traffic, and progress. So, avoid it if necessary.
- I put this rule in place, and it works, so here is my recommendation – pin your own content. I grew my account from 7K monthly views to 300k+ in two months by pinning my content.
- ALWAYS create new pins every week! It’s a lot, but you would notice an increase in your blog traffic.
- Use your Pinterest analytics and recreate different types of pins for each post that goes viral. But avoid creating the same pin every week. Pinterest would love your account and show it more love with fresh content every week.
STEP 9 – Pinterest pin templates
The best practice for getting people to your website is to create a catchy, clickable pin with an SEO-friendly headline. Keep in mind that if your pin is boring and optimized, no one will be excited.
Do you want clickable pin templates? I can help you contact me via email! It’s that easy.
When using Pinterest, use hashtags in your description. It’s like keywords that will increase your pin reach. But you can’t use your Instagram hashtags if it will not work. However, spend a day searching in your niche to see what the target client will be using.
CONCLUSION
You have the 10 fundaments, but you still want a quick explanation? Maybe you do because money on Pinterest is big. I recommend you continue to take action and learn how to market your blog on
Pinterest via this link. It’s an investment you need for your blog.
You have a glimpse of how to set up your Pinterest for business account, but you can make money on Pinterest to reach clients and grow your email list. Once you learn and implement these strategies, you will reap the rewards for your blog.
So are you using Pinterest for business or just for fun? Let me know how you’re using Pinterest and what strategies are working.
